FENXT Campaign

This was a full service campaign developed to promote Blackbaud’s nonprofit cloud fund accounting software, Financial Edge NXT®

The campaign was centered around a software selection guide, and the creative played off the idea of the guide being a navigational tool (like a map), helping users locate their perfect fund accounting solution.

I created a bank of simplified UI and map illustrations. These were mixed and matched throughout the supporting deliverables, including digitals ads, email campaigns, infographics, and more.